Monday, October 19, 2009

Google Android and the G1 Phone

Google is set to develop its own mobile telephone and wireless Internet device
to rival that of Apple's iPhone. The technology community`s nickname for the
Google project is called gPhone. However it is not creating the telephone for
sale, but they are hoping to persuade wireless communication systems and
cellular telephone makers to use their own software in this device.The plan of
action is to have Google offset the advertising costs of manufacturers to make
the devices more appealing to companies to climb on board.Many people have been
waiting on baited breath for news from Google to make an official announcement
about a rumoured "gPhone", the internet search giant's first attempt in the
mobile phones industry.This phone has been hotly tipped by industry insiders and
internet geeks as the true opposition to Apple's iPhone in the latest mobile
phone war. Both companies have developed a perception of "hipness" in "techy"
circles and seem likely to be direct competitors when getting the
image-conscious buyer to buy the latest mobile gadget.It seems as if Google are
trying to rule the world at the moment. Not only do they own most of cyberspace,
they have now come to the conclusion it's the right time for a foray into the
cell phone and mobile handheld gadget market. One such Google adventure is the
Android OS, which runs on a Linux-based platform and is open-source, and is also
well placed to hit the handheld market in a big way.The rumour mill is catching
up with the news of search engine Google launching its own mobile phone. We all
know Google products are now available in some selected models of the mobile
phone manufacturers. Google has so far maintained silence over the whole issue.
But still seeing the amount of buzz, it cannot be denied forthrightly of the
possibilities of a Google phone launch.When search giant Google roar, the
e-world reverberates. But this time the virtual world is responding feverishly
with the buzz that Google is launching its own mobile phone, the G-Phone. So
far, Google has denied that they are planning out any such things in the near
future.Android enabled phones aren't phones that can only be utilized if a robot
says so (I'm sure someone in the world thought that). But rather they are phones
that utilize Google's very own mobile operating system: Android. This is
Google's way of entering the mobile phone market (because they're part of
everything else, so why not?).Android phones aren't common yet, in fact there's
only one thus far: The G1. This Google phone was released in later 2008 and the
only phone that supports the operating system. Other android enabled phones may
be slated for the future, but the G1 is the only one currently. And the phone
itself is relatively inexpensive at approximately 180 bones.Google has executed
a classic blocking maneuver that will feed their core advertising business. By
making mobile and desktop a contiguous environment they drive a wedge between
users and all application competitors. All things being equal, who wouldn't want
to use the same apps in the office and in a restaurant? Microsoft can't compete
because they won't give away Window's Mobile to handset makers or port mobile
apps to non-Windows handsets. Symbian will not compete as there is no central
server backbone for applications.

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